How To Build An Effective New Website


A good website from the idea stage to website strategy, design and development, can all be finished in one week – if you have the right partner.


We have developed focused websites for our clients and the ones that have made sure that their website is up-to-date, relevant, customer experience focused and integrated into various technologies and platforms, are not struggling in an era where no one knows what’s next.

Here are some ways in which you can get your online presence where it should be, and start generating real leads:

Have a website and digital marketing strategy in place

There is no point in putting up a website for the sake of having a website.

What is the purpose?
Who is the target audience?
What experience do they expect to have when they visit your website?
What are your key messages?
What are the key phrases that Google and other search engines pick up?
What are the keywords that need to be communicated throughout your website?
What is the goal for your website? What is the call to action?

All of these questions must be answered prior to a company developing or refreshing their website.

Your website’s structure needs to show the customer journey

Once you have a website you can use Clarity or Hotjar to understand your customer’s journey on your site, but when you are developing a website, you will need to sit in your customer’s shoes and go through the experience of navigating your website. If you have an existing website, check out your Google Analytics data and work out from there what your customer journey was, and where the bounce rate affected the customer experience.

Make sure your website is branded consistently with other marketing assets you have

This is very important because if your online brand is completely different from your offline one, then you are in trouble! Consistency is essential. Keep your brand light and use colours that resonate with the audience.

Design is one of the biggest reasons people choose a brand over another. If your website is designed well and resonates with your buyer, then you are closer to making a sale.

Content is king

It’s true, people mostly read the headlines or the first paragraph but website content is so much more than that, and it needs to be updated regularly. Invest in good images and video to tell a story to your visitors.

Be authentic

Whether it is in telling your brand story or writing a blog, be authentic to your brand and your customers will love you for it. Authentic websites rate much higher than those that are based on what people think you want to hear and see rather than reality.

Use metrics and data to optimise

Set up Google Analytics and use lead capture technology to understand your customers and their journey on your website. If they are not contacting you, then why? Data never lies. Adapt, adjust, experiment and use data to drive more leads.

If you want to make sales from your site use automation tools to remind visitors who have abandoned carts or not completed forms that you are still there.


How Southside Marketing Can Help

If you would like to have a chat about your website, please feel free to contact us. It would be our pleasure to walk you through our process and show you how we can help your business.
Get in touch for a free, no obligation chat today!