The goal of Google Analytics is to help you, as a business owner to deliver a high-quality website to your customers and provide you with all the necessary information regarding the website statistics to do so.

 

As a broad overview, Google Analytics helps businesses gain insights on their website’s traffic, it tells you where the visitors are coming from (channels, mediums, source, referrals, paid channels), which keywords draw the most traffic, what pages are visited most.

The data can then be drilled down to see the page views, sessions, bounce rate, new vs returning users, and session duration. Further, drill down the data to see what time of the day the users visit, what browser they visit from or what device they access your website from and the behaviour flow.

Google Analytics not only provides you with a lot of data, but it also pushes you in the right direction when it comes to your website optimization. You can actually get insights on whether you need to optimize the on-site SEO of your site or make your site more mobile-friendly or whether to improve the website’s speed.

There’s a lot of information you can find in Google Analytics but here are a couple of reports that are easy to find and extremely helpful. 

Google Analytics Reports – Understanding your website traffic

Audience Overview report :

Audience overview reports provide information on your website’s traffic at a glance. Along with that, it also provides insight into the characteristics of your users. It gives you details of your audience’s cohort, demography, age, the technology they use, behaviours and interests of your website visitors.

 

How does Audience overview report in Google Analytics help your business?

[i] As a business owner, it is important that you can understand what kind of audience your website is drawing and whether that is the customer you are targeting. Audience overview report pushes you in the right direction by providing clear and consistent frames of reference backed by a whole lot of data.

[ii] Once you gain insights on your customer behaviour, you can leverage it to formulate marketing strategies to increase engagement with them. It will help you target your niche audience.

[iii] Also, this helps you keep a check on how your business is doing compared to your competitors. All these extremely useful data can be used to optimize your site’s performance in order to make it more target-customer centric.

Customer Acquisition Report

This report in Google Analytics tells you from what channels and sources your website visitors landed on your website, such as search engines, social networks or referrals and what campaigns are drawing how much traffic. Acquisition report basically helps determine which marketing tactics are working and which are not.

 

How does Customer Acquisition report in Google Analytics help your business?

This report is an overview of your marketing tactics. This report lets you know what kind of content your audiences are enjoying and which digital marketing channels are the most successful for your business. Leverage this data to develop and optimize marketing strategies that result in higher conversions.

It can help enhance the SEO and the UI/UX of your website. If you see some pages having a high bounce rate, then divert your attention to analyze why users are abandoning those pages.

Acquisition report helps you track which sites are responsible for most referred traffic to your site and focus on developing strategies to gain more referrals from them.

 

The goal of Google Analytics is to help you as a business owner to deliver a high-quality website to your customers and provide you with all the necessary information regarding the website statistics. So, they let you know who’s visiting your site, who are converting and who’s not interested. Along with these which location they hail from and what social or referral channels bought them here. It also lets you set up goals and segregate your traffic. Then it helps to present all these data in an all-in-one view dashboard so that analyzing all that data and taking suitable actions becomes easier for you. So, Google Analytics basically helps you market to the right people, in the right way and at the right time.